Tim Cook égrène alors les qualités de la nouvelle recrue « Elle partage nos valeurs et notre priorité sur l'innovation. Elle accorde la même importance que nous à l'expérience du client. Elle se préoccupe des gens et considère comme nous que notre ressource la plus importante, que notre âme sont nos employés. Elle s'attache à enrichir la vie des autres et elle est extraordinairement intelligente. » Une tirade sur l'attention aux employés que l'on peut lire comme une critique en creux du prédécesseur d'Ahrendts, John Browett.
Angela Ahrendts rejoindra Apple au printemps prochain, une fois la transmission du témoin achevée chez Burberry où son successeur est déjà désigné. Tim Cook conclut sur un remerciement aux cadres de sa division Apple Store dont il assurait la direction par intérim « Votre énergie, votre talent et votre leadership m'ont offert ce luxe de pouvoir me consacrer à cette recherche intensive pour trouver la meilleure personne au monde pour ce poste ».
Le texte complet de l'email envoyé en interne et publié chez MacRumors :
Team, I am thrilled to announce that Angela Ahrendts will be joining Apple as a senior vice president and member of our executive team, reporting directly to me. Angela is currently the CEO of Burberry. She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed. She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy. Angela will need to focus over the coming months on transitioning her current role at Burberry and will then join Apple in the spring. I am sure as all of you meet her, you will see why I am so excited that she is joining our executive team. I’d like to add a special thanks to all of our retail leaders. Your strength, talent and leadership afforded me the luxury of taking the time to perform an exhaustive search to find the best person in the world for this role. Tim
Sur le même sujet : - Angela Ahrendts quitte Burberry pour diriger les Apple Store
